Dr. Sabine Schnabel is a leading expert in strategic communication, specializing in CEO branding, financial and crisis communication, and public affairs. She helps companies, institutions, and executives manage their reputations, influence key stakeholders, and navigate complex business challenges with confidence.
With deep experience in corporate public policy, she advises multinational companies on regulatory advocacy and develops tailored public affairs strategies. She also provides strategic litigation PR and crisis communication support to manage media relations and minimize reputational risks.
Before founding BSH advisors in 2014, she worked in international advocacy for METRO AG and as a consultant at CNC Communications in Munich. Her career includes roles at Freshfields Bruckhaus Deringer LLP, Gruner + Jahr, and Pleon Publico. She holds a PhD from the Max Planck Institute in Hamburg and an LL.M. from the National University of Singapore and New York University.
Beyond her leadership role, she is an investor, moderator, and lecturer on strategic positioning, crisis management, and public affairs.